Skip to content
Home » Blog » The importance of effective business listings

The importance of effective business listings

The importance of effective business listings

Publish detailed descriptions, literature about your company, products, and services

88% of customers research a product before they buy it. That’s true whether they’re shopping in a physical store or online. Today’s tech-savvy customers want detailed information about any new product or service they’re considering buying. And remember, as mentioned above, 20% of purchases are abandoned because customers can’t find the detailed information they need. So, clearly, product and service descriptions do matter. But the question is, why?

They highlight value. When a customer considers purchasing what you have to offer, the only question in their mind is, “How is this going to benefit me?” If your description answers that question well, it can convince a potential customer to pull the trigger on a purchase.

They describe the benefits. Every product or service has features that are directly tied to its benefits. A good description emphasizes those benefits, increasing the desire for your products or services.

They showcase your unique selling point. What makes your products or services different from your competitors’? A good description will clearly communicate that difference to your audience, so your offering stands apart from other, similar options in the market.

In the simplest terms, a great product or service description is vital because it will quickly answer the most pressing questions about what you sell. That makes it easier for customers to decide whether to buy.

Submit articles about your business, products, and services

Let us create your business product articles for you:

We can make your company product articles, technical presentations, for you, including pictures, video, industrial category selections, linking to your website, detailed descriptions, RSS feed inclusion, etc., and place your article there where it will be seen. Send us an email here to get it done.

google business listing, essential business list, business listing, google my business listing, list of business ideas, angie’s list business, homeland security essential business list, list of black owned businesses, good business names list, small business ideas list, list of car manufacturers, mobile home manufacturers list, gun manufacturers list, suppressor manufacturers , travel trailer manufacturers list, window manufacturers list, ar 15 manufacturers list, kitchen cabinet manufacturers list, ar manufacturers list, list of boat manufacturers